Marketing Plan of Action

This marketing plan has developed over 20 years and been proven to work on selling small condos up to elegant mansions.  The marketing intensity learned in difficult markets has been integrated with the today’s technological requirements.  The plan results in the sale of nearly every home we market.

PROSPECT FOR BUYERS

1.    Make our network of past clients, associates, and other sources of referrals for buyers aware of and excited about your property.

2.    Contact the neighbors by mail and telephone to prospect for potential buyers among families of similar tastes and financial strength to yours.

3.    Put your home on the Internet at www.pvhomes.com, www.homes.com, Yahoo, Homeseekers, www.SouthBayHomeTeam.com and many others because approximately 70% of buyers start their home search on the Internet according to the California Association of Realtors.

4.    Create a virtual tour of the property so potential buyers can see it from the comfort of their home or office to determine if it meets their needs.  Internet listings with virtual tours rank higher than those without virtual tours.

5.    Create a website just for your property and direct traffic to that site.

6.    Create emotion-evoking (yet accurate) description of your property, with all searchable fields completed (rare), and submit it to the Multiple Listing Service database of homes for sale.

7.    Submit your listing to ReMax Palos Verdes’ professional sales staff and ReMax-only Intranet website to match it with our computerized files of potential buyers.  ReMax has a 60% market share in our area.

8.    Use the international referral networks of ReMax Palos Verdes’ relocation, CRS designation network, Cyberstar invitation-only Internet Realtor network, and Mike Ferry Sales Training Network to bring in buyers who are taking new jobs in the Los Angeles area. 

9.    Contact the top agents in all of the real estate firms to bring the home directly to their attention.

10. Have the Realtors tour your home to get them excited about your property.

11. Advertise using ReMax’s proven techniques.

12. Hold public open house when necessary.

IMPROVE YOUR HOME’S MARKETABILITY

 (TO OBTAIN THE HIGHEST POSSIBLE PRICE)

1.     Suggest changes you might want to make in your property so it will be even more appealing to the greatest number of potential buyers.

2.     Help you stage the property for maximum impact during buyer and agent showings.

3.     Develop a brochure of features and benefits of your home in both visual and written format so the buyers remember your property well.

4.     Broadcast via the Internet a virtual tour of your home and your home’s website to increase exposure to more potential buyers and to cause buyers to want to tour your property in person. 

5.     Alert those looking for a home in your neighborhood with our professional sign and your home’s website.

6.     Facilitate showings by other Realtors with the lockbox.

7.     Consistently update you as to any changes in current market conditions.

8.     Provide a weekly update of homes in your area that have sold or gone into escrow.

ASSIST POTENTIAL BUYERS TO PURCHASE YOUR HOME

1.     Prequalify prospective buyers when possible.

2.     Follow up with the Realtors that have shown your property.

3.     Continue contact with all potential buyers who have seen your home.

4.     Assist in obtaining the necessary financing for your buyer using our financing experts.

LEGAL TALENTS

1.     Use professional negotiating to obtain the best possible price and terms for your home.

2.     Be legally certain that the contract for the sale of your home is property drafted and fully enforceable.

3.     Make all of the disclosures to the buyer that the law requires.

4.     Use our professional staff to assist you in arranging interim or permanent financing.

CLOSING SERVICES

1.     Use the contractors, architects and other professionals in our network to assist in the proper inspections and other documentation necessary for a sale that does not “come back to haunt you.”

2.     Use extensive follow up provided by our closing coordinator during the time the property is under contract to arrange for a prompt and smooth closing.

3.     Arrange for the prompt deposit your funds in your account after the closing.

4.     With the talents of a Broker, former owners of a real estate firm, developers, a lawyer, real estate investors, an MBA, and a former contractor, nearly every problem you can imagine has been solved by members of our team at least once.  We can gracefully avoid problems, or solve them to give you a comfortable and profitable experience.